Marketing influences Essay Example | Topics and Well Written Essays - 500 words

Marketing influences - Essay Example Color of the commodity is based on an individual’s preference of some specific range of colors. I at one time bought a television set which was manufactured by Samsung and it was painted black. I was attracted to this product due to the fact that I have had an inner belief that products from Samsung are the best in terms of electronic products. Price determines the purchasing power of an individual. Prices of commodities tends to vary depending on their qualities, design, level of competition in the market and quantity of the goods bought (Hoyer, et.al, 2013). If the quality is regarded to be low, the price will tend to be low, stiff competition in the market will guarantee low prices and low number of items to be bought will tend to increase the price and the reverse is true in each of the case. I was influenced by the low price of a glass table that did not have high quality. It did not last for a long time as after a period of two months, it broke down. I then learnt that cheap items are indeed very expensive in the long run. Promotion is a marketing strategy that is used to create awareness of a particular product so that it can gain popularity among them. Products that are under promotion have low prices so as to enable many consumers to have a first-hand experience on the products (Lamb, et.al, 2012). This is aimed at encouraging them to consider using the product in the future period thus developing strong marketing base for the product. I recently bought a mobile phone that was on promotion. The price was low and the quality was good. However, I discovered that it was restricted to only one mobile phone service provider that was doing the promotion. That marks one of the limitations of items bought while they are on promotion. The place in which a commodity is located will influence its marketing abilities. In places that are remote and not easily accessible, commodities will be sold at a high price due to the high cost incurred in

Presidency Essay Example | Topics and Well Written Essays - 750 words

Presidency - Essay Example He has the supreme power of veto, even though the Congress can override it. A man endowed with such important powers needs to be a balanced individual, capable of taking on the spot, quick and appropriate decisions. But his actions need to stand the test of close scrutiny by the Supreme Court and he has to take enough care that he does not violate the provisions of the US Constitution. Though he has an array of legal advisers, the President must possess that sixth sense to take right decisions at the right time. The real test with a President is in dealing with the foreign countries. No doubt, he is working under a system of delegated powers but President is the Chief Diplomat, and he has to take important and big decisions that have far reaching political significance and effect on the American economy. State of war and depression in the economy are the worst thing that can happen to a country. President Franklin D. Roosevelt (1933-1945) faced such a challenging situation. He negoti ated both the crises successfully by keeping a close rapport with the people and about 80% of the people listened to his speeches. As such communicating effectively with the people is a quality that will make the President great. Another important issue for the President is to deal with his advisors. He has the power of appointment, and some of those who disagree with his viewpoints later, may be his appointees. A good President needs to create such a congenial atmosphere that those who disagree with him should feel free to air their opinions. What is important is expression of independent opinions irrespective of the consequences. They are serving the President, ipso facto, the Nation, even when they disagree with his estimate of a particular issue. The President has great projects to implement as per his election promises, and he needs great and fearless individuals to implement them. They may not agree with the President always; The President may not agree with their viewpoints s ometimes. But the ship of national and international politics commandeered by the President has to sail through the turbulent waters. When you get ready to vote for a Presidential candidate, what is most important? I would go by the merit of the Presidential candidate, though I have affiliations with a particular party that I would not like to disclose. To me the President is a supreme personality and interests of the Nation are more important than party interests. Moreover, I am not voting for a candidate in the local body elections. I will cut through the party-liners, if necessary and vote for the best candidate, without fear or favor. Now, the question is how to select who is the best? Here I make use of the knowledge that I possess on the subject of leadership qualities. First and foremost is the character of the individual as character traits have an overriding influence on other qualities. Grit and determination follow. Often, peace-time problems are more important than the p roblems of the Nation at war. Political opponents turn vociferous during peace-time and the expectations of the people also are more. The economic issues like crime, drugs, healthcare, education and immigration take the front seat to challenge the President. As such I will vote for the President